About Lit & Launched
Helping authors & creatives show up online with confidence and clarity.
Hey, I’m Nkechi Esan — web designer, email strategist, book lover, and founder of Lit & Launched.
After spending a year working with Amazon Publishing, I saw firsthand what makes an author truly sell — and spoiler alert: it’s not just a great book. It’s clarity, connection, and a brand that feels just as polished as the story you’re telling.
I’ve designed websites for corporate teams, small businesses, and creatives, but my heart beats fastest when I’m working with authors and storytellers. As an avid reader (especially romance and memoirs — give me all the heart and healing!), I understand what it takes to capture attention and build loyalty in a crowded market.
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Bridging your business goals and your online presecne — so your website sells.
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Before launching Lit & Launched, I spent years in e-commerce, crafting high-converting email marketing campaigns that helped brands grow and thrive. This background still shapes how I approach every project — with strategy, heart, and a deep respect for your audience.
What lights me up?
Helping you go from “I just need something up” to “I love my site”
Turning your story into a brand that sells (without selling out)
Giving you the tools and templates to show up consistently and confidently
If you're ready to finally build that website, simplify your systems, or start growing your audience through email, you're in the right place.
Let’s get you Lit & Launched.