Behind the Build: A Website Glow-Up for Elm Street Studio

When Shelly Hye, owner of Elm Street Studio, reached out for a website redesign, she had a clear goal:

Make it easier for students to find, register, and pay for classes — without the tech overwhelm.

As an art studio offering a rotating calendar of classes for adults, tweens, and kids, Shelly needed more than just a pretty site. She needed functionality that matched her creativity — and could grow with her business.

The Challenge

Shelly wanted:

• A filterable class list so students could browse by age or interest

• A site that was easy to update on her own

• Seamless online payments and registration

• A way to showcase glowing testimonials and build trust with new visitors

She booked a 1:1 consultation with me to walk through her wishlist. After chatting through her needs, I recommended a Squarespace build — it offers flexibility, built-in e-commerce, and a user-friendly backend she could manage without needing a developer on speed dial.

The Redesign Highlights

Over the next two weeks, we transformed her website into a bright, welcoming, and functional digital home for her studio. Here's what we added:

• ✅ A fully updated class calendar

• ✅ Filterable registration by class type or age group

• ✅ Online checkout for easy signups + payments

• ✅ Pop-up opt-in to keep her community in the loop

• ✅ Testimonial section to highlight happy clients

• ✅ A fresh color palette and fonts that match her studio vibe

• ✅ FAQs on class pages to answer common questions (and reduce admin time!)

Now, the site isn’t just a digital brochure — it’s an extension of the studio experience: creative, welcoming, and easy to navigate.

Elm Street Studio Keller - Web Design

Why the 2-Week Website Works

At Lit & Launched, I specialize in two-week website builds — perfect for small business owners who don’t want to wait months for a beautiful, functional site.

Here’s how it works:

1. We start with a strategy call to get clear on your goals

2. You send over your content (I’ll guide you with a checklist!)

3. I build and design your site in just 2 weeks.

4. You launch with confidence — and a site you can update easily

It’s simple. It’s strategic. And it’s designed to sell.

Coming Soon: A Word from Shelly

(I'll be adding Shelly’s testimonial here once she shares her experience — stay tuned!)

If you're an artist, creative, or small business owner looking for a site that reflects your work and makes life easier, let’s talk.

→ Book a Consultation
→ Book a 2-Week Website