Email Lists Aren’t Just for Big Brands — Why Every Author Needs One (And What to Send)

If you're an author or creative who's been stalling on starting an email list — this one’s for you.

Maybe you’re thinking:
“I’m not a big brand.”
“What would I even send?”
“Do people even want emails from me?”

Let me tell you right now: yes, yes, and yes.

Email is still one of the most powerful tools to grow your audience, sell more books, and stay top-of-mind with your readers.

Why Authors Need an Email List

1. Social Media Isn’t Enough

Instagram might change its algorithm tomorrow. Your Facebook group could vanish. But your email list? That’s yours. You own it. No middleman. No gatekeepers.

2. It’s Personal — and That’s a Superpower

Email lands in someone’s inbox — not their crowded feed. It's intimate. It gives you a chance to speak directly to your readers, share updates, and build real loyalty.

3. It Sells — Without Feeling Salesy

Book launches, pre-orders, event invites, merch drops — your email list is where those announcements convert best.
Bonus? You can automate a lot of it. Set it once. Let it work while you write.

What Should You Send?

Now for the juicy part — no, it doesn’t have to be a long-winded newsletter every week. Here are six easy content ideas to keep your list engaged (without burning out):

1. A Monthly “Author’s Note”

Think behind-the-scenes, a personal update, or a short reflection. Keep it real and short — like writing to a friend.

2. Book Updates & Milestones

New cover? Upcoming release? First draft done? Tell your people. They love being part of your journey.

3. Exclusive Sneak Peeks

Share a snippet of your WIP (work in progress), a deleted scene, or a character profile.

4. Reader Questions & Polls

Ask your readers what they want to see next — it's engagement and free research.

5. Freebies or Bonuses

Offer a short story, desktop wallpaper, or book club guide in exchange for sign-ups.

6. Re-share What’s on Social

Turn your best Instagram caption or post into a short email. Not everyone sees your content there — give it new life in their inbox.

Ready to Start Your List?

Whether you're starting from zero or want to grow what you've got, the best time to get intentional about your email list is now.

Need help setting up a welcome flow, designing a lead magnet, or creating branded email templates that feel like you? That’s what I’m here for.

Let’s get you Lit & Launched.